STYLES

Standing out is part of Dolce Vita’s DNA. Each trend-driven style speaks to the fearless attitude of those who wear our shoes—edgy embellishments, thoughtful details, and archive-inspired vintage touches make each Dolce Vita silhouette truly unique. Designed to be covetable, effortless, and versatile, our collections offer something for every occasion and adventure. From rocker to bohemian to trendsetter, we have it all.

COMMUNITY

Season after season, Dolce Vita stays committed to the people who inspire us. We’re constantly motivated by the ways our community wears their Dolce Vita shoes, and we aim to put that authenticity, attitude and effortlessness back into each new design we release.

OUR CULTURE

Dolce Vita comes from our people. At our core, we’re a group of unapologetic individuals who see style as a form of self-expression and refuse to blend into the background—and that spirit permeates every collection we create.

A REFLECTION OF OUR COMMITMENT TO PEOPLE, PLANET, AND PHILANTHROPY

Our ambition is to improve the social and environmental impact of our products and give back to the communities in countries where we produce. We collaborate with expert partners to accelerate change and develop sustainable solutions for the future of fashion.

THE RVCA NAME (PRONOUNCED: REW-KA) WAS DEVELOPED FIRST AND FOREMOST OUT OF THE "V" AND "A" = WHICH SYMBOLIZES THE BALANCE OF OPPOSITES AND HOW THEY COEXIST: NATURE X INDUSTRIALIZATION, WOMAN X MAN, PAST X PRESENT...FUTURE. TODAY. TOMORROW. LIFE.

RVCA IS THE BRAINCHILD OF COMPANY FOUNDER, PM TENORE. TRANSCENDING THE BOUNDARIES OF TRADITIONAL ACTION SPORTS APPAREL, RVCA IS A DESIGN-DRIVEN LIFESTYLE BRAND FREE FROM PASSING TRENDS. APPEARING AS A NATURAL ON THE SHELVES OF BOUTIQUES AS ON THOSE OF A LOCAL SKATE SHOP, RVCA IS BROUGHT TOGETHER BY A GROUP OF LIKE-MINDED INDIVIDUALS FROM VARIOUS SUBCULTURES, A COLLABORATION OF SORTS, A LIFESTYLE WITHIN ITSELF.

PM TENORE'S INTENTION FROM THE VERY BEGINNING HAS BEEN TO CREATE A PLATFORM FOR RVCA, WHICH COMBINES ART, MUSIC, FASHION AND A MODERN LIFESTYLE IN AN ORIGINAL WAY. AT THE FOREFRONT OF THIS VISION HAS BEEN RVCA'S ARTIST NETWORK PROGRAM (ANP)-A VENTURE ESTABLISHED TO SHOWCASE THE TALENTS OF ACCOMPLISHED AS WELL AS UNKNOWN ARTISTS WHO INSPIRE OUR GENERATION AND PUSH THE BOUNDARIES OF CREATIVE EXCELLENCE.

ESTABLISHED TO PROMOTE THE GENUINE INTEGRITY OF RVCA'S SUBCULTURES WHILE SIMULTANEOUSLY GIVING BACK TO THE COMMUNITY, RVCA IN ESSENCE IS REDEFINING THE WAY THE MARKET VIEWS ART AND FASHION AS REPRESENTED THROUGH THE BALANCE OF OPPOSITES AND HOW THEY COEXIST: WATER, OIL; AIR, LAND; DESTRUCTION, INDUSTRIALIZATION; ART, SCIENCE; FOREIGN, DOMESTIC; ORDER, CHAOS; PAST, PRESENT.

FOR RVCA, IT IS ABOUT TODAY, TOMORROW AND LIFE AS THE BIG PICTURE. IT IS ABOUT INSPIRING OUR GENERATION, PROVIDING SOMETHING OF SUBSTANCE AND CULTURE AND ABOVE ALL DOING IT WITH INTEGRITY AND AS A UNITED FAMILY, A CLOSE-KNIT COMMUNITY.